MARCHING.COM: DCI World Championship Quarterfinals to be shown live in theatres August 12

Big Loud & Live 7 thunders into movie theaters Thursday, August 12

JULY 14, 2010 — The pounding rhythms, precise formations and pulsating beats of the Drum Corps International (DCI) World Championships Quarterfinals once again march into movie theaters in the exclusive, annual event Big Loud & Live 7. This rousing competition, featuring teams of world class brass musicians, percussionists and color guard performers, will be broadcast LIVE from Lucas Oil Stadium in Indianapolis to nearly 500 select movie theaters on Thursday, August 12 at 6:30 PM Eastern (5:30 Central/4:30 Mountain/3:30 Pacific).

Tickets for Big Loud & Live 7 are available online at FathomEvents.com as well as presenting box offices (theaters and participants are subject to change). DCI is partnering with VH1 Save The Music Foundation to promote this special one-night event.

Presented by NCM Fathom and DCI, Big Loud & Live 7 will feature more than five hours of electrifying performances from 23 drum corps competing in the 2010 DCI World Championships. The broadcast will include the complete competitive productions of the top 15 World Class drum corps in addition to highlight clips of the first eight that will have performed earlier in the day. Drum corps competing in this year's Quarterfinals event include:

• The Academy - Tempe, AZ
• Blue Devils - Concord, CA
• Blue Knights - Denver, CO
• Bluecoats - Canton, OH
• Blue Stars - La Crosse, WI
• Boston Crusaders - Boston, MA
• Carolina Crown - Ft. Mill, SC
• Cascades - Seattle, WA
• The Cavaliers - Rosemont, IL
• Colts - Dubuque, IA
• Crossmen - San Antonio, TX
• Glassmen - Toledo, OH
• The Cadets - Allentown, PA
• Jersey Surf - Camden County, NJ
• Madison Scouts - Madison, WI
• Mandarins - Sacramento, CA
• Pacific Crest - Diamond Bar, CA
• Phantom Regiment - Rockford, IL
• Pioneer - Milwaukee, WI
• Santa Clara Vanguard - Santa Clara, CA
• Spirit - Atlanta, GA
• Teal Sound - Jacksonville, FL
• Troopers - Casper, WY

DCI has hosted 37 World Championships in 16 North American cities since its founding in 1972.

Drum Corps International logo

"Now in its seventh year showcasing the performances of the world's most elite marching music ensembles, we are excited that the popularity of the Big, Loud & Live event continues to grow," said John DeNovi, director of business development for Drum Corps International. "Following the excitement of the DCI World Championships on the big screen is the next best thing to being part of the action from inside Lucas Oil Stadium."

Big, Loud & Live 7 will be shown in 489 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures and Regal Entertainment Group movie theaters, as well as Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM's exclusive Digital Broadcast Network.

"DCI's fans are among the best in the country and have come to movie theaters in big numbers to see this landmark, live event for six years. Year seven will be better than ever and DCI fans can expect another rousing, front-row experience in their local movie theaters," said Dan Diamond, vice president of NCM Fathom. "Fathom looks forward to being the exclusive, movie theater home of DCI's World Championship Quarterfinals every August and to bringing this big screen tradition to fans in local communities nationwide."

About NCM: National CineMedia operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network. For more information, visit www.ncm.com or www.fathomevents.com.

About Drum Corps International (DCI): Drum Corps International (DCI) is the world leader in producing events for the world's most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music's Major League. Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.dci.org or call 317-275-1212.

About VH1 Save The Music Foundation: The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education. To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. Get involved and learn more at www.vh1savethemusic.com.

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DCI World Championship Quarterfinals to be shown live in theatres