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Home > News Briefs > Rose Parade Grand Marshal J.R. Martinez

Iraq war veteran J.R. Martinez named 2012 Tournament of Roses Grand Marshal

"Dancing with the Stars" fan favorite to ride in Rose Parade and toss the Rose Bowl coin on January 2, 2012 in honor of all wounded servicemen and servicewomen

2012 Rose Parade Grand Marshal J.R. Martinez PASADENA, Calif. (Nov. 1, 2011) — The Pasadena Tournament of Roses revealed today that J.R. Martinez, retired soldier, actor and spokesman, will serve as the Grand Marshal of the 2012 Tournament of Roses festivities. Themed Just Imagine..., the 2012 Rose Parade presented by Honda celebrates the power of imagination, inspiration and determination to encourage people to reach higher and try harder.

As Grand Marshal, J.R. Martinez will ride in the 123rd Rose Parade presented by Honda in front of a worldwide television audience, and toss the coin before the 98th Rose Bowl Game presented by VIZIO on Jan. 2, 2012.

"J.R. Martinez is an inspiration to us all and a natural fit for our theme Just Imagine...," said Rick Jackson, president of the Tournament of Roses. "J.R. is not only a courageous and engaging role model for us all but has dedicated himself to helping not only servicemen and servicewomen, but all Americans facing challenges. His outlook on life is admirable and we couldn't be happier to have the chance to celebrate the New Year with him as we entertain the millions of fans around the world during the Rose Parade and Rose Bowl Game."

In September 2002, Martinez underwent basic and advanced training at Fort Benning, Ga., where he gained skills as an 11-B Infantryman. After reporting to Fort Campbell, Ky. in January 2003, he was assigned to the 2nd Battalion, 502nd Infantry Regiment of the 101st Airborne Division.

2012 Rose Parade Theme Logo - Just Imagine J.R. Martinez was deployed to Iraq in March 2003, and on Apr. 5, 2003, less than a month into his deployment, he was serving as a driver of a Humvee in Karbala when his left front tire hit a land-mine. Three other soldiers with Martinez were ejected from the burning vehicle, but Martinez was trapped inside. He suffered smoke inhalation and severe burns to 40 percent of his body. Martinez spent 34 months in recovery at BAMC and underwent 33 different surgeries including skin grafts and cosmetic surgery.

During his time in recovery, a nurse asked Martinez to speak to a burn patient who had become withdrawn after seeing his body for the first time post-injury. After Martinez' 45-minute visit, the patient began to open up. Seeing the impact a simple visit had on this patient, Martinez decided to use his experience to help others, visiting with several of the patients in the hospital, sharing his story and listening to theirs. Since then, Martinez has become a highly sought-after motivational speaker, traveling the country to spread his message of resilience and optimism.

"When I was first asked to be Grand Marshal of the Tournament of Roses festivities by President Jackson, I was speechless," said Martinez. "To be able to participate in this iconic American tradition on New Year's Day is something I could only imagine. I believe everything happens for a reason and I'm grateful the events of my life have provided me with the opportunity to share my message of hope and possibility on New Year's Day."

In October 2008, Martinez stepped into another role, when he was cast as combat veteran Brot Monroe on ABC's Emmy Award-winning daytime drama "All My Children." Today, Martinez also balances his schedule with his speaking engagements, along with his extensive charity work with Operation Finally Home, Phoenix Society, USO, Iraq Star and IAVA to name a few.

Most recently, Martinez was named to the cast of ABC's "Dancing with the Stars." Partnered with professional dancer Karina Smirnoff, Martinez has charmed judges and audiences alike with his renditions of the samba and rumba, and even brought the judges to tears when he dedicated his rumba to those who lost their lives during military service.

Related stories: 2012 Rose Parade Lineup and Featured Event Profile: Pasadena Tournament of Roses Parade

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 123rd Rose Parade themed Just Imagine, will take place Monday, Jan. 2, 2012, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 98th Rose Bowl Game presented by VIZIO will kick off at 2:10 p.m. and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses visit the official website at

Text and image courtesy of the Pasadena Tournament of Roses.

Copyright 2011 All rights reserved. This material may not be published or redistributed without permission.

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